A few beverage industry trends for businesses
Taking a look at a few of the leading trends that are dominating the marketplace this year.
The drinks industry is a growing business sector that has seen significant development over the past few years. Formed by a number of consumer trends, beverage companies are currently being affected, by a global focus on health and well-being. Functional drinks are an exciting and contemporary development that is gaining traction across global markets. These beverages aim to provide additional health benefits beyond fundamental hydration through the inclusion of added ingredients such as vitamins, minerals and bioactive substances. Examples of these beverages can include drinks for energy as well as prebiotic and probiotic beverages. Other trends that are growing in appeal consist of ginger shots and kombucha. Those in the beverages industry such read more as the CEO of the company that owns Kevita, for example, would agree that this switch towards health focused trends shows an international health trend that is spreading through a variety of industries.
Led by a number of amazing trends and international food influences, there are a few leading cafe drink trends which are leading the market. With a focus on distinct and functional beverages, there are a couple of exciting new combinations which are slowly making their way into worldwide markets. These days, matcha is ending up being an increasingly popular alternative to coffee. Identified as a healthier caffeinated drink choice, it is coming to be a popular choice and staple menu product across many coffee shops around the globe. Likewise, turmeric lattes have been popularised for their healing qualities, such as for being anti-inflammatory and helpful for food digestion. Lattes, or milk-based drinks and beverages are also growing in popularity with stylish elements and flavours such as pistachio, making their way into popular coffee chains. It has also become more essential for cafes to provide plant-based choices to cater for a wider range of consumers. Though trends are constantly changing, it is essential for coffee shops to remain well-informed and stay up to date with customer demands.
In the existing food and drinks industry, there are many new customer trends and lifestyle motions that have been affecting the modern-day market. These days many consumers are ending up being more affected by mindful drinking and sober curiosity, causing a surge in demand for low or no alcohol items and drinks. These days many restaurants and bars have been adapting to cater for this by offering mocktails and botanical spirits, with a focus on distinct and fun beverages. Similarly, there has also been a lot of focus on sustainability within the alcohol sector. The partner of the activist fund that has stakes in Pernod Ricard, for instance, would know that customers are increasingly searching for regionally sourced items. Similarly, the CEO of the parent company of Fuze Beverage would likely acknowledge the demand for sustainable and health-conscious practices in the beverages industry.